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About Us Salient

Sichuan Salient Cultural Trade Co., Ltd (Salient) starts from the festival, Houston Magical Winter Lights. It has all kinds of professionals with international trade experience, knowing overseas market demands, understanding the project and foreign language. Since the first Houston Magical Winter Lights was successfully held in 2015, the company has been committed to the promotion of Chinese lanterns in overseas markets, and also has promoted Chinese traditional acrobatics, intangible cultural heritage performances, traditional arts,crafts and simulated dinosaurs to the international market through the lantern exhibition platform.


Zigong Bosswell Lantern Culture and Arts Co., Ltd is a subsidiary of Salient, which is our design and production base. Through the efforts of several years, Salient has developed into a diverse lantern culture enterprise with independent investment, independent creativity, design and production, and festival operation.


The Magical Winter Lights has been successfully held for five times in Houston. It is loved by local people and has become another major festival for family reunion during Thanksgiving, Christmas and New Year's Eve. It is praised by enthusiastic tourists as Disney from the East and Disney for Texans. With the unremitting efforts of our partner Magical Winter Lights LLC Company in the United States, we have gotten the prize of the Best Tourist Attraction awarded by VISIT HOUSTON and the prize of Crystal awarded by the American Marketing Association,and been the biggest winner in the 2019 Great Challenge of Christmas Lights, etc.

salient Company Honor
Magical Winter Lights Day Awards

We have gotten the prize of Crystal awarded by the American Marketing Association in 2016.

We gotten the prize of the Best Tourist Attraction awarded by VISIT HOUSTON in 2017.

The Houston "Magical Winter Lights" has been the biggest winner in the 2019 Great Challenge of Christmas Lights, etc.

salient Developer History
2019 Magical Winter Lights in Houston

The fifth Magical Winter Lights Festival Festival in 2019 kicked off on November 15, 2019, and lasted for 52 days until January 5, 2020.In order to let visitors have more brand-new experience, many creative ideas have been added to the 2019 Magical Winter Lights Lanter Festival, such as Dream Garden, Snow World, Christmas Light Sculpture Wall, Prosperity Walkway, Chinese Zodiac, Peony, Peacock, The World Undersea tunnel, Undersea Treasure Hunt and so on, which are highly praised by tourists.

2018 Magical Winter Lights in Houston

The 4th Houston Magical Winter Lights Fastival, co-founded by Sichuan Salient Cultural Trade Co., Ltd and Magical Winter Lights LLC, opened in Gulf Greyhound Park in southern Houston on November 16, 2018. This year’s “Magical Winter Lights” changed the previous way of lighting group exhibition, focusing on the theme of the scene. Visitors enter the Dream Garden from the landmark gate of the Dream Castle, through colorful flowers, through the mysterious Glacier Canyon in Antarctica, and experience a different dream journey from the past.

2017 Magical Winter Lights in Houston

After successfully holding two times' Magical Winter Lights Fastival in Houston,2017 Magical Winter Lights Fastival in Dallas is another brand promotion of Magical Winter Lights in another city of the United States.Magical Winter Lights,a large event covering Thanksgiving,Chrisimas and New Years’Day,was warmly sought after by local people and was greatly praised by tourists as Oriental Disney and Disney in Texas.

2016 Magical Winter Lights in Houston

Following the success of the 2015 Magical Winter Lights festival in Houston, the 2016 Magical Winter Lights festival was officially opened at Gulf Greyhound Park in Houston, Texas on November 18, 2016. Magical Winter Lights ran for a span of nearly 2 months, including American holidays such Thanksgiving Day, Christmas and New Year's Eve, and was divided into five fascinating themed sections, including Magical Wonderland, Landmarks of the World, Dino Fun Zone, Man and Nature, Mystery of the East. Sichuan Salient Cultural Trade Co., Ltd and Magical Winter Lights LLC worked together to bring Chinese intangible cultural heritage, Chinese acrobatics and other cultural performances, as well as many other new interactive projects, including the Dragon chase and Dinosaur fossil archeology. Visitors could not only see the lantern exhibits, but find new and exciting forms of entertainment through the festival.

2015 Magical Winter Lights in Houston

Houston time, from November 21, 2015 to January 10, 2016, Sichuan Salient Cultural Trade Co., Ltd and Magical Winter Lights LLC, a American company successfully held together the Magical Winter Lights festival at Sam Houston Race Park. This festival is the largest lantern fair ever staged in America and it has 100,000 square meters of exhibition space divided into seven fascinating themed sections including Fantasy, Asia, Australia, Africa, Europe, Houston and Dinosaur Paradise. 20,000 square meters of carnival rides and games, international and local food vendors, cultural performances and exhibitors featuring Chinese intangible cultural heritage crafts will also be present at the Magical Winter Lights.

  • 2019
  • 2018
  • 2017
  • 2016
  • 2015