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The Press Conference of 2016 Magical Winter Lights Holds in the United States

Time:2016.06.14

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The 2016 Magical Winter Lights in Houston, co-organized by People Generation Global Communications (PG) and Sichuan Salient Cultural Trade Co., Ltd, (Salient) has entered the countdown phase. PG held a press briefing at Gulf Greyhound Park of Houston on local time June 13, 2016.

 

The 2016 Magical Winter Lights will be held at new site, Greyhound Park of Houston, only 35-minute drive from the city center. The organizers also made careful designs and adjustments for the site layout and lantern groups to bring a refreshing visual experience to tourists.

 

 

      Mr. Yang Song, culture counselor of Chinese Consulate in Houston, Sally Briggs, General Manager of Greyhound Park, Ms. Yusi An, President of People Generation, 8 media Representatives, Government Officials and other more than 30 senior social media personnel attended the press briefing.

 

On the day of the conference, relevant leaders made a summary on the 2015 Magical Winter Lights and specially mentioned the huge success of 2015 Magical Winter Lights. The festival attracted 200,000 people during the festival and also attracted the attention of local television media. In the media, there have been more than 40 news reports. In addition, PG got the Crystal Marketing Award for contribution to marketing promotion in major public event. This award was organized by the American Marketing Association.